So why not share your excitement with your patients and the social web through an announcement? Update your website with video. Content from the physician biography can be repurposed on the website, as well. June 16, 2019 | Trevor Kimball, PhD | Buyer Articles, Buyers, Patient Reactivation, Seller Articles, Sellers. So lets focus on how they help the welcoming process. Again, a professional photograph of the physician is included as well as a custom map and pertinent contact and event information. From housekeeping and security personnel to nursing, radiology, physiotherapy, and paramedical staff (to name just a few), all are human beings who are worthy of being treated with respect. Introduce the replacing dentist and include experience and qualifications. Of course doctors meet other doctors in the hallway, but thats a passing moment of low priority. hb```g``a`a` @1V 1kD"ee^jHC:Qfp -f3/g7CCS=->y(s=iCm``Ki{ + The postcard is used in referring physician practices as well as mailed to potential patients in the Tampa and Sarasota communities. I want Dr. ____doctors name_____ to be familiar with your records so he will be fully prepared to treat you from his first day in the office. ), From conversations weve heard, there seems to be a general complaint from doctors about not getting treatment reports. Subject: A Welcome Note for The Post of Doctor. Although its tough to do, carve out time to make deliberate, proactive introductions, especially with referring physicians. Welcoming a new doctor to your practice starts before they've come in for their first day. There are dozens of find a doctor resources online that range from physician ratings to digital yellow pages to insurance data banks. Adding a new physician to your practice requires a sound communication plan that encompasses your patients, social media, and staff. In other words, they want to communicate with your practice since youre the expert. However, news outlets usually have a few other pressing stories that will grab more viewers. endstream endobj 45 0 obj <> endobj 46 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Shading<>>>/Rotate 0/TrimBox[0.0 0.0 603.0 783.0]/Type/Page>> endobj 47 0 obj <>stream Atlanta West Dermatology announced the joining of Dr. Catherine Warner in 2018 as a postcard. Act as though they were too busy to meet their new coworker? So happy to be a part of the team! They used an external organization to design their postcard and it came out stunning. When you hire a new physician, its exciting. The physicians of Atlanta West Dermatology used this postcard to announce the addition of specialist pediatric dermatologist Dr. Catherine Warner. Send this letter out AFTER the close of escrow. After immersing yourself in these solid examples, you will have a clear view of how you can write your correspondence. Preemptively thank the patients for continuing as patients at the practice and for supporting the new doctor. In order to see the most success with this, youll have to plan a few weeks in advance to accommodate for the mailing process. Once introductions have been made, be sure to regularly use names in conversation. They dont use any crazy effects, transitions, or cameras. Introducing a physician to a patient. Im not saying you should stand there and repeat their name 5 times in a row after theyve introduced themselves. HIMSS23: Turning the great resignation around, How to keep employees from leaving your practice, Cybersecurity: Free juice is not worth the squeeze. PUT A FACE TO YOUR NEW DOCTOR However, whether you get the timing right or not, youre patients will be more likely to welcome your new doctor in person by sending letters. 4200. As long as you complete the required pre-requisite courses, you can apply to medical school. This 5.5 inch by 8.5 inch double-sided postcard features the practice's services and the doctor's experience. A lot of companies already provide these gift baskets to their newest team members but a great example of one is talent acquisition software company, Workable. a 4|H'.t7k;L Seriously. If family members or friends are in the room, acknowledge them as well. So, after youve established your practices social media policy, you can start answering the questions they have online. How did you feel when you started your practice? Finally, youve found the perfect candidate. Lets talk about writing the letter of introduction. Contact and referral information are featured on the back along with room for an address mailing label. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. The letter of introduction may be sent on the date of closing, prior to the date of closing or after the date of closing. However, it also means that its an avenue you should explore when announcing your newest doctor. Get a trusted friend to read over your letters. Initial impressions are important and will be formed for the long term. Set yourself up for success by avoiding these mistakes many sellers make. In addition, double-sided postcards were mailed as invitations to a practice Open House. Right after theyve said their introduction to you, respond but also throw their name in. In the medical world, the way you introduce yourself and others can make or break your relationships - with patients, their families, and your colleagues. Give a personal view of the new dentist, including hobbies and family. But those feelings happened so long ago that theyre essentially a part of who we are as a species. Best practice is to re-do all of your paperwork to reflect the new name, new location, contact info, and any different / new policies that you may want to implement. Selling Your Practice: Understanding Your Buyers. Interested in what else comes next? An introductory conversation shouldnt be more than two minutes (Practice. Cox Chiropractic Clinic used this postcard to introduce chiropractor Emily Veazey to prospective patients and clients in Charlottsville, VA. Royale; On. Required fields are marked *. If the buyer`s deposit is nonrefundable and the buyer has obtained a written loan commitment from a lending institution, consider sending the letter of introduction some two weeks prior to the date of closing. This 6 inch by 4 inch double-sided glossy postcard features the practice's services and the doctor's experience. This is one of the most important processes involved in the entire welcoming process. To assist you in receiving the care that you need, I will be happy to provide your new doctor with copies of the necessary records from your file. Be brief. Here's how it's done: "Mr. Wong, I'd like to introduce Dr. Smith, the orthopedic surgeon who will be performing your hip replacement surgery. But if you have something particular to say or to address, youre in luck. People between the ages of 45 and 54 are most likely to respond to direct mail. The basic rule of thumb is this: Always say the name of the person in the position of highest authority first, and then introduce others to them. Asset protection attorney and regular Physicians Practice contributor Ike Devji and Anthony Williams, an investment advisor representative and the founder and president of Mosaic Financial Associates, discuss the impact of COVID-19 on high-earner assets and financial planning, impending tax changes, common asset protection and wealth preservation mistakes high earners make, and more. The backside gives more information about the new doctor. Advanced Gastroenterology mailed this postcard to their patients to introduce a new weight loss procedure offered by the practice. Your new hires understand that this is an innocent and unintentional mistake, right? Keep uppermost in your mind that all of these need to stress the benefits, skills and experience that the new doctor brings to the practice and to the audience. To ensure that first impressions and introductions throughout your office go as smoothly as possible, emphasize their importance with your existing team. Pull them together during downtime and talk about the kind of atmosphere youre trying to establish. You can inform them about his qualifications and his ability to address the illness of the patients. Weve all felt this way when were starting a new job, its a normal feeling that some experts believe dates back thousands of years. One tool to connect with local health care professionals is a letter of introduction. As a rule, doctors, PTs, LPNs, dentists, chiropractors, etc. When you close or transfer your practice, it is important to send letters to your patients to officially communicate what will take place. I will be available. It's advisable to regularly remind people what your name is, because most folks feel uncomfortable asking. They give you the freedom to write the story you want and host it on news websites across the country for a nominal fee. Invoking a third party gives you a better chance of being granted a hearing. Youll want to ask similar questions that I mentioned in the first section of this blog post. When youre already active on social media, it makes sense to announce your new doctor on your account as well. Scope of Practice: Choose to contact doctors who share your specialty. If youre hiring a new doctor and want to announce it, ensure that you get their background information. These are opinion leaders who collectively welcome a good speaker, a timely health topic and a chance to meet and welcome a new professional to their town. Including funds in your budget dedicated to technological investments that improve the patient experience will be worth it in the long run. Remember that you are writing a letter from your practice, not from you. A Cornell University study found that eating together as a team helps. After a long hiring process consisting of multiple phases, hundreds of questions, and thousands of hours you found the perfect candidate to fill the empty spot in your practice. It motivates and instills a sense of security that also happens to boost the success of your organization over time. Even after several months, he/sheis new to them. But how? Be clear and brief in your communications. available to provide your medi cal care effec tive ___ (date)________. Simply let them know that you remember meeting them but their name has slipped your mind. How do you spread the word that one or more physicians are now part of the practice or organization? After theyve confirmed their interest in working at your practice, youll send them your employee manual and policy handbook. Did your existing employees. This is even better if you believe your client has the respect of her doctor. If you would like assistance in designing and printing a postcard announcement, please contact our firm to discuss your specific need. Tell them youll call by such-an-such a date for an appointment. Piedmont Cancer Institute used this 5x7 inch postcard to simultaneously announce their newest location in Sandy Springs and introduce the oncologists practicing there, Dr. Rajni Sinha and Dr. Samantha Shams. Our example comes from Annville Family Medicines video welcoming Dr. Sisbarro to their practice. Including funds in your budget dedicated to technological investments that improve the patient experience will be worth it in the long run. Remember to be honest, and genuinely talk about why you chose this doctor to runner the practice. 5 Awesome Ways to Promote Your New Doctor Announcement, Technology For Mental Health: How it Inspires a Better Well-Being, Prescription Label Design: Why It Matters and Effective Examples, Etactics, Inc., 300 Executive Parkway West, Hudson, OH, 44236, United States, established your practices social media policy, video-based social media platforms like TikTok. Instead, what I mean is to repeat it in a normal way. Introducing a New Physician to Your Practice Jul 20, 2016 Judy Capko Adding a new physician to your practice requires a sound communication plan that encompasses your patients, social media, and staff. Getting a new job leads to a mixed bag of both anxious and excited feelings. Dr. Beverly Hospital Group has an entire section on their website devoted to archiving their press releases. Hackers continue to discover new methods of getting in the way of your practice's compliance with privacy laws. A new practice, Medical Associates of Georgia invited physicians and patients to an Open House to meet the physician and staff and to see the office. Updated March 10, 2023. Your practice's leadership team has been successful with recruitment efforts to meet growing patient demand. New York, NY 10011. Postcards could also be useful when announcing the implementation of a new patient portal & EMR/EHR, and a practice merger or aquisitions. To paint a better picture lets look at an example of a healthcare organization that is already making video announcements. But, at the same time, being new is relative to the audience and needs to continue for a while. After you've run their background check, sent them their offer letter, officially hired them, and established their first start date, it's time to announce it. Next, the second paragraph gives first-hand context from the team via an added quote that expresses excitement. This includes what school you received your degree from and the fact that you are a licensed psychiatrist. H A Pertinent contact information is highlighted on the back of the card. I regret that I will not be able to continue to serve you. The next step is developing a transition plan that makes the most of the new physician's talents, meets patient demands, provides better service, unites the physician team, and shares practice goals. Many doctors decide to write a letter explaining the transition to patients. That way youre ensuring that the most people possible will see that youve brought a new physician on board. As with all powerful tools, however, the transition letter can be misused and serve to confuse or worry patients. What do the price transparency rules mean to physicians and will they really lower prices? Below are pointers to consider in preparing such a letter. Introducing yourself to another physician. Marketing Communications for Massage Therapists, Press Release: Business Mastery and The Ethics of Touch now part of Books of Discovery, 2022 UPDATE: Sexual Assault Prevention Guidelines. Dear. There are sample letters for several different, general situations including: introductions, follow-ups, and contacting primary care offices. ENT Carolina announcing the addition of Joshua C. Yelverton, MD, to the practice. Participate in meaningful extracurricular activities. And, although these letters were written from a massage therapists perspective, they can easily be adapted for whatever your specialty or practice. Each of those are important aspects to keep in mind when youre walking your new doctor through your practice to introduce them to other staff members. Discuss (briefly) how your specialty can assist their patients and. Home Letters Templates Introduction Letters. What else could you possibly do? Buyer together to use in the letter. Wonderful Ways to Welcome a New Doctor to Your Practice, 15 Healthcare Wearables That are Straight Out of a SciFi Movie, Etactics, Inc., 300 Executive Parkway West, Hudson, OH, 44236, United States, According to associate professor of organizational behavior at Babson College, Over one-third of all employees consider leaving. (Take notes, and take a second person with you, if possible.) Your email address will not be published. If you know the first name of one person and not the other, it's best to leave given names out of the introduction. Download our "New Practice Announcement" letter template to better facilitate communication with your clients. 66 0 obj <>/Filter/FlateDecode/ID[<55712E43AFBE30409D6BF28882D1E7D2>]/Index[44 40]/Info 43 0 R/Length 105/Prev 172041/Root 45 0 R/Size 84/Type/XRef/W[1 2 1]>>stream This means that their orientation already happened. All of this makes your new doctor very real and creates a welcome "buzz." CONNECT WITH THE COMMUNITY Sharing letters welcoming a new doctor to your practice is a great way to connect with the community. Pertinent contact information is highlighted on the front and back of the card. Double-sided postcards are mailed in envelopes to referring physicians, patients, or other targeted demographic groups. Press releases arent hard to write, act as a formal announcement and have the chance to garner the attention of local media. You have to announce your newest doctor to the world. The QR code on the front creates a new mobile device contact and the QR code on the back links to physician referral information. Attached is my intro letter that I use for physicians. This goes without saying, but remembering your new doctors name is something you and your team should prioritize. They personalize each of their employee welcome kits with different things that go beyond the standard coffee thermos and t-shirt. If, for whatever reason, you decide to be treated elsewhere, I will be happy to provide your new doctor with copies of the necessary records from your file. We've all experienced that awkward moment when introductions aren't made and we end up looking at each other, wondering what to say. Be concise. Sue Jacques is The Civility CEO, a veteran forensic medical investigator turned corporate civility consultant who helps individuals and businesses gain confidence, earn respect and create courteous corporate cultures. This is a great example because of how professionally done it looks. Gynecology & Obstetrics of Dekalb used this postcard to showcase its mission, women's healthcare services, and two Dekalb county office locations to prospective female patients in their area. Don't assume it's been done right. Sure, its a big deal that youre bringing on a new person to your practice. Dr. ____doctors name_____, the new owner, will begin seeing patients on _____date_____. I will not be available to attend to you after that date. After their first week, theyre ready to metaphorically get their hands dirty and begin to work through their jobs objectives. Present-day humans may encounter thousands of people at a conference or at a baseball game. Finally, plan a staff meeting to discuss the integration of the new physician at least a month in advance, followed by a welcome meeting when she arrives, allowing at least 30 minutes for everyone to get acquainted and get answers to their questions. In addition, reproduce the biography on a poster board placed on an easel in your reception area. This website uses first party and third party cookies to improve your experience and anonymously track site visits. In fact, patients can be offended if they read that Dr Seller sold her practice to Dr. Introducing one physician to another. However, its format isnt out of reach if you arent familiar with video creation. Of course, were going to look at an example. Doctor Referrals in 4 quick steps - How to Start, Grow, and Scale a Private Practice| Practice of the Practice About Resources Events Articles Podcasts Services Work With Us Fostering Aha Moments Through Slowing Down | Joseph Sanok | TEDxTraverseCity More Stories Ask Joe: How to transition to fewer sessions and how to terminate? Whether its through likes or comments, your patients have the chance to express their excitement about the new doctor. According to associate professor of organizational behavior at Babson College, Keith Rollag, During the hunter-gatherer days, encountering a stranger usually occurred when you were moving into another tribes territory, and that was stressful and potentially dangerous.. He will be regularly updating the patient medical records that document all treatments, evaluations, medications, allergies and other records, checking the patients symptoms and determining the most suitable course of treatment to address them, prescribing appropriate medications, and informing patients of all possible complications, risks and ensuring that the current care program is as effective as possible. The last thing you want after all of that work is to lose your new employee because of new job anxiety. Whats most important with a video announcement is the questions you ask and how you edit the final product. You can only handle so much patient volume at one time. You dont need top of the line equipment or editing software for a video as simple as this. Once you have painted an impressive picture of the new physician, everyone will get excited. Well, we live in a time where people have immediate, unlimited access to constant communication. Most of the value of a dental practice is in the goodwill with the existing patient base, and if those patients choose not to come back, youre in trouble. Physicians Practice spoke with Fernando Mendoza, MD, FAAP, FACEP, the founder and CEO of Scrivas, LLC, about the rising rates of reported burnout among physicians and how medical scribes might be able to alleviate some pressures from physicians. ], Your email address will not be published. Sign Up for Free. They save a tremendous amount of time. Go online yourself to make sure it is accomplished and that it is completely accurate. In fact, 89 percent of people say that getting likes on social media makes them happy. You may need more than one version, but its a useful piece that works in the reception area and as collateral for most of the steps in your plan. Keep this letter enthusiastic and share your optimism regarding the transition. You must highlight how he is going to work in the hospital or clinic along with the nurses and other specialists. Axness Integrative Medicine used this postcard to introduce Physician Assistant Brittany Geditz to prospective patients and clients in Baxter, MN. Buyer together to use in the letter. If you make an appointment to see Dr. ____doctors name_____ before my last date in the office or return an authorization form allowing me to discuss your file with Dr.____doctors name_____, I will review your file with Dr. ____doctors name_____. With immense pleasure, we are writing this letter to express our gratitude in welcoming you to the team of [mention the name of the company]. Talk about your background and experience. When this happens, you can use your social media platform as another way to share your announcement. There are a lot of different ways to announce that they're starting Through your website This 6 inch by 4 inch double-sided postcard features the practice's physicians and pertinent contact information on the front and instructions for accessing the practice's patient portal and the details of the patient's appointment on the back. Discuss your reasons for leaving, if you can and want to. Use professional pre-built templates to fill in and sign documents online faster. Your practice's leadership team has been successful with recruitment efforts to meet growing patient demand. First, you need to mentally separate The Doctor from The Healthcare System. Whether theyre a seasoned healthcare professional or a recent college graduate, theyre worried about their new job. Sample Letters When Closing or Transferring a Practice. But that doesnt mean you should ignore writing a press release altogether. #contentwriting #onboardingswag #hiringdoneright pic.twitter.com/4eBOmNKZCz. This degree of board or to new sample physician introduction. Digital Marketing for Independent Practices. But through all of that, they want to represent your practice. Online Privacy Statement | Terms of Service | Accessibility | Site Map. AIM Primary Care opened a new practice and sent postcards introducing Dr. Darji and the practice information. Dr. Smith, this is Mr. Even a simple comment from one of your patients or another coworker on your announcement post might be enough to make your new employee feel welcomed. 15th Floor. They carry just the right balance of personality and professionalism. When you're wondering whether or not to address someone, remember that they play a role in your success. Introduction Letter The most efficient way to make initial contact with a health care provider is to send a letter describing your qualifications and state what you want to do, and then follow up with a phone call to make an appointment. The good news is that it's free and can be a boon to practice growth. Your patient is automatically the person of highest precedence - no ifs, ands, or buts about it. 44 0 obj <> endobj (Referring physicians, new patients, existing patients, professional colleagues, etc.) But what if I told you this mentality could change after a 60-minute break? Nope, its not easy, but since its seldom done (and done right) its guaranteed to make a lasting impression. Expand this biographic sketch into a press release for the local media. Start by preparing a brief biographical sketch announcing your new arrival. 2. Understand the type of person purchasing your practice, and you may have an easier sale. Get Form How to create an eSignature for the primary care physician change request form These letters are updates from a previous product, the Business Mastery Supplement, written by many Sohnen-Moe Associates over the years. They want to know exactly how your work will benefit their patient (facts! West Georgia Gastroenterology Associates uses these postcards for high-impact patient appointment cards. Designing your postcard is a lot like creating your social media post, except you can use both sides and you have to leave an area for postal information. At Integrity Practice Sales, we work hard to make sure that both buying and selling doctor work together to manage a successful transition. Set a schedule and devote the time and budget that gets the word out. As far as formatting goes, there is one particular format that stands out. HearBright used its postcard to highlight the Doctors of Audiology, audiological services, and San Jose office locations to prospective patients with hearing loss. You need to know what kind of patients the doctor deals with and their approach to healing. Your shared patient/client will give you common ground. This may seem like an obvious process to do with your new doctor on the first day. So with that in mind, make team lunches a priority of yours. When you close or transfer your practice, it is important to send letters to your patients to officially communicate what will take place.